Empowering Designers and Manufacturers to Create with Precision

At New Al Afrah, we provide sewing solutions that meet every level of need — from compact household machines for hobbyists to high-performance industrial and precision embroidery systems. Our goal is simple: to keep your creativity and production running seamlessly.

We offer an extensive range of sewing machines, accessories, and spare parts designed for reliability and precision. Whether it’s everyday mending, creative home projects, or full-scale garment manufacturing, our selection covers it all — including household, industrial, and computer-controlled sewing machines, as well as overlockers, bag closers, and embroidery machines built for lasting performance.

What we sell

• Bag Closer Machines
• Computer Sewing Machines
• Industrial Sewing Machines
• Motors and Pedals
• Overlocks and Coverlockers
• Sewing Machines
• Sewing Machine Parts
• Sewing Accessories
• Steam Irons
• Vintage Sewing Machines

Our mission & values

• Quality first: We only sell machines we trust and support them with genuine service.
• People powered: Training and technical guidance are at the heart of what we do.
• Reliable partnerships: We collaborate with brands and businesses to build long-term success.